网易家居落子纽约，携手VSDesign打造出海样本

来源：智能家居时间：2025-07-23 09:05

（2025年7月23日，纽约）—— 近日，网易家居与设计正式宣布与总部位于纽约的设计与企业服务机构 VSDesign 达成战略合作。双方将围绕中国家居与设计品牌的“出海推荐机制”，联合推进展会联动、品牌视觉升级、国际传播、行业榜单共建等多维内容合作，助力中国原创品牌实现从“走出去”到“立得住”的关键跃迁。

作为中国最具影响力的泛家居内容平台之一，网易家居与设计长期关注中国家居与设计产业的国际化发展路径，通过策划行业榜单、设计大赛、平台专题、人物专访等多元内容，持续推动中国品牌在全球语境下的内容表达与品牌建设。此次落地纽约，不仅是网易平台在全球文化传播体系中的重要延伸，也标志着其“内容 + 设计 + 国际化”战略在北美市场的实质推进。

VSDesign 拥有领先的国际展览策划、品牌视觉升级、全球传播与跨境落地执行能力，专注服务中国创意品牌的全球扩展路径。作为2025年纽约设计周官方合作伙伴，VSDesign 曾协助中国原创品牌亮相纽约设计周（NYCxDESIGN）、ICFF 国际家居博览会等北美核心展会，落地快闪展览、渠道对接与本地媒体宣传，并以实际成果实现商业增长。其主导设计的产品曾获得 iF、Red Dot 等十余项国际设计大奖。

“VSDesign 拥有独特的国际视野与执行力，是值得信赖的合作伙伴，” 网易家居总编辑胡艳力表示，“我们希望以此次合作为起点，探索一套更具前瞻性、系统性和可持续性的中国品牌出海样本路径。”

此次战略合作将进一步整合网易家居与设计的内容平台资源与 VSDesign 的国际落地能力，为中国家居与设计品牌提供从传播到落地、从内容到渠道的系统化出海支持，助力更多优秀设计品牌在国际舞台讲好中国故事，建立全球影响力。

NetEase Home & Design Partners with VSDesign in New York to Build a Model for Global Expansion of Chinese Design Brands

(July 23, 2025, New York) — NetEase Home & Design has officially announced a strategic partnership with VSDesign, a New York-based independent design and business service agency. Together, the two parties will co-develop a “Global Launch Framework” for Chinese home and design brands, collaborating across multiple dimensions including international exhibition coordination, brand visual upgrades, global communication, and industry ranking systems — with the goal of helping more original Chinese brands go global and build sustainable, long-term influence abroad.

As one of China’s most influential cross-sector home design media platforms, NetEase Home & Design has long focused on supporting the international development of Chinese design brands. Through curated editorial features, industry rankings, design awards, expert interviews, and multi-format storytelling, the platform has consistently worked to amplify Chinese design voices in the global arena. Its debut in New York marks a strategic step forward in advancing NetEase’s “Content × Design × Internationalization” strategy, and an important extension of its global cultural communication efforts.

VSDesign brings end-to-end capabilities in international exhibition curation, brand system design, global communication, and cross-border execution. As the official partner of NYCxDESIGN 2025, VSDesign has helped numerous Chinese design and home brands appear at leading trade shows such as NYCxDESIGN and ICFF (International Contemporary Furniture Fair), delivering popup exhibitions, localized media outreach, and market entry strategies across North America. Its design-led projects have garnered global recognition, including prestigious awards such as iF and Red Dot.

“VSDesign has demonstrated a unique international perspective and strong execution capability. They are a highly trusted partner,” said Hu Yanli, Editor-in-Chief of NetEase Home & Design. “We look forward to working together to create a representative model for Chinese design brands expanding globally in a forward-looking, systematic, and sustainable way.”

This strategic collaboration aims to combine NetEase Home & Design’s influential content platform with VSDesign’s proven global activation experience, offering Chinese design and home brands a comprehensive pathway from brand storytelling to international market implementation. It also seeks to help more outstanding design voices from China enter the global spotlight and shape a lasting cultural presence worldwide.